Social participation in the media: The dialogue of digital journalists with audiences

The emergence of social media altered the relation between journalism and public in digital bequeathed relationship a more active collaborative role. As such, general objective this research is to characterise dialogue journalists their audiences through describe how they perceive consequences relationship. To end, survey was conducted with 73 journalists. results display an ambivalent attitude on part professionals regarding use as tool for audiences. On one hand, believe that using them priority need maintain fluid readers, although mainly lean toward majority one-way limited managers have perceived participation channel garner audience loyalty increase